Local business people invited to exclusive IBM event at University

As part of the Business Leader’s Forum programme of events, this is a rare opportunity for non-members to participate in what promises to be a revealing insight into brand and reputation management from one of the UK’s most senior female executives.

Based in London, Caroline leads the teams responsible for go to market strategy, development of sales pipeline across IBM’s entire portfolio, and the integration of brand & culture to build and enhance IBM’s reputation in the market place. Caroline also holds executive responsibility for Gender Diversity at IBM in the UK & Ireland.

Previously at IBM, Caroline spent two years as VP of Marketing for IBM’s SMB organisation, three years as Director of Marketing for IBM’s consulting services division and eight years as a senior marketing manager, in IBM’s software and systems divisions. Caroline joined IBM in 1997, following six years in the independent software sector in sales and marketing roles. Prior to building her career in the technology sector, Caroline spent eight years working in fine wine retail, including building and running her own mail-order wine business.

With 28 years of professional marketing experience, Caroline is an Adjunct Professor at Imperial College Business School in London and is also the Business to Business Ambassador for the UK’s Marketing Society, to which she was appointed as Fellow in September 2012.

Caroline has a personal and professional interest in sustainability issues, and sits on the Leadership Team of Start, HRH the Prince of Wales’ initiative which seeks to make sustainable living simple. She also chairs IBM’s UK Sustainability Board.

Caroline is also a director and trustee of the Oasis Charitable Trust and chair of the board of trustees of Stop the Traffik (which coordinates a global coalition against the modern day slave trade).

The event is free and includes dinner but pre-registration is essential. Please email Kay Bishop to register by 10 June.