Cultural communication expertise published

Brian was lead author on Cross-Cultural Communication: Theory and Practice with colleague Barry Tomalin. Published by Palgrave Macmillan, the book is aimed at business professionals, diplomats, those working within overseas organisations such as NGOs and anyone working within a competitive international environment.

After graduating Brian (German with French, 1958) spent 31 years in the Army, reaching the rank of Lieutenant Colonel. During his military career he spent time in Malaysia and Hong Kong before assuming the post of Deputy Director Services’ Children’s Education Authority, in the Ministry of Defence.

He then spent five years as Director of Programmes at the Centre for International Briefing at Farnham Castle. Since then he has been an Associate Lecturer at several universities and is currently Visiting Lecturer at the University of East Anglia and King’s College London. He specialises in teaching post-graduates in international business and cross-cultural communications.

 “During my career I’ve seen first-hand how important effective cross-cultural communications are and how misunderstandings between people of different cultures can cause real problems,” he said.

“However, when people are given the tools to work together through those cultural differences the relationship is often deeper and more meaningful. This is because all parties have a greater understanding of each other and are appreciative of the real efforts which have gone into forging that working partnership.”

Brian is married to alumna Sheila (nee Fraser Smith, French & Latin 1959).

For further details on the book and its authors please visit the Cross-Cultural Communication website.